You can become a great burger cook or rich if you've always wanted to. Burger King is holding a countrywide contest to produce a special Whopper recipe for a million dollars.
The burger chain's signature sandwich can have three to eight toppings entered by "Grilliam" the AI companion. Grilliam will create a picture of your ideal Whopper.
You might win a million dollars and have your sandwich sold at Burger King for a limited time by submitting the recipe.
Burger King doesn't simply pay burger designers. A group of judges will select the top three Million Dollar Whopper Contest entries.
Three finalists will go to Burger King headquarters in Miami to enhance their proposal with the fast food giant. The three products will be sold nationwide, and customers can vote for their favorite. Winner gets $1 million.
The AI tool lets you customize your Whopper with several toppings.Sky is the limit (nearly). Top allergies shellfish and nuts cannot be entered.
Skip the peanut butter and lobster Whoppers. While AI enables creativity, judges will evaluate entries based on "feasibility, popularity, and innovation."
Royal Perks members in the U.S. can submit three Whopper recipes beginning February 5, 2024, at 10:00 a.m. ET, until March 17, 2024, at 11:59 p.m. ET.
The last three Whoppers will be released nationwide in November for voting. Entry is free, and the second and third finalists will earn an undetermined financial award.
Even if you don't get one of those last seats, one perk will save you money. Your first entry gets you a free Whopper with a $1 purchase.